I was one of the 70% of women quietly carrying the weight of anxiety, chronic stress, ADHD, burnout, and sleepless nights.

Life felt like a constant sprint on empty — until everything changed when I became a foster parent.

During my training, I uncovered the vital — and often overlooked — role of the nervous system.

Not just a biological function, but a powerful, life-shaping force behind our health, emotions, and daily experience.

The deeper I explored, the clearer it became: women needed more than self-care. A brand that focused specifically on nervous system care. So, I created one.

For the Cubs is built on lived experience, grounded in empathy and backed by science. We design products that go beyond relaxation — crafted to restore calm, nurture regulation, and support women when life demands everything, all at once.

You don’t have to push through on empty. And you’re never meant to do this alone. With For the Cubs, you have a brand that understands — and helps you find strength, one gentle step at a time.

— Amy, Founder of For the Cubs