TRUSTED & LOVED BY 2000+ CUSTOMERS
Ditch Sleep Struggles
Percy is 5 lb. of hug-like deep pressure disguised as an adorable bear to help you transition to rest, naturally.
Little comforts don't get enough credit.
For the Cubs started as a brand for kids. Then adults kept buying our products for themselves. It wasn't a coincidence and I wasn't surprised.
Everything started with my foster parent training. I was learning clinically-backed ways to help children from hard places settle their nervous systems and signal rest.
I tried it on myself, for my own sleep and anxiety. It worked. Because a nervous system is a nervous system.
For the Cubs is little comforts with a big impact. And every order supports kids in foster care, because that's where it all began.
Amy Vale
Founder, For the Cubs
Lesley Broff, L.C.S.W.
Expert-Approved for Daily Support
“Mental wellbeing doesn’t begin and end in a therapist’s office. It’s something we build — moment by moment — in the real world, all day, every day. With over a decade of experience supporting individuals and families navigating anxiety, depression, PTSD, ADHD, and autism, I’ve seen firsthand how crucial it is to have consistent, accessible support beyond the clinical setting.
Percy offers just that — calming comfort for people managing life’s challenges.”
Shop with Confidence
Give Back
Every order supports kids in foster care
Easy Returns
Love it or send it back in 30 days for a refund, or 60 days for Percy
2000+ Happy Customers
More people feeling well-rested, regulated, calm and supported every day