We are a passionate team of parents, designers, and socially-conscious folks, dedicated to building a kids brand that does so much more than just providing beautiful products for eating, sleeping and soothing. We understand that as parents, you want the best for your little ones - products that are not only safe, but also beautifully designed. 

We believe that every child deserves the very best, from the relationship they build with food, to learning to experience emotions in healthy, productive ways or to fall asleep-and stay asleep-through the night. And when we say every child, we mean it.

We understand that being a socially-conscious parent means shopping with brands that do more than just sell great products. They need to have a greater purpose too.

There's around 400,000 kids experiencing Foster Care in the US today. While they're navigating one of the toughest chapters of their story, finding a sense of belonging can sometimes feel almost impossible. So, For the Cubs is on a mission to share the beauty of belonging.

Belonging is a universal need, that is both a shared and unique experience.

Every time you place an order, not only will you get beautiful products that fit the aesthetic of your home, you'll be sending an essential item to a kid in Foster Care. Together, we can create a brighter future for our little ones. Even the little ones we may never meet.

With gratitude,

Founder, For the Cubs