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'Stylized text reading 'for the cubs' with 'for the' in a curved format.'

Go Beyond Calm.

Become Unbothered.

Get the therapist-approved support system that includes the tools and guidance you need to tackle stress, anxiety, and insomnia.

"I was stressed during the day and struggling to sleep at night. I'm loving the Calm+ System. I'm already noticing a difference."
- Amber

Featured in trusted publications:

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Friendly U.S.-based customer service

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Free shipping on orders $75+

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Every order helps kids in foster care

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Woman owned & run

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Orders processed in 24 hours

Featured in trusted publications:

Here's Why Nervous System Care Matters. A lot.

Your nervous system controls most of what happens in your body. It helps you move, think, feel, and stay healthy. And we do very little to care for it.

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Controls Your Movements

Every time you walk, talk, or pick something up, your nervous system is working. Keeping it healthy helps your body move easily and safely.

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Keeps Your Body Working Automatically

Breathing, your heartbeat, and digestion all happen without you thinking about them. A strong nervous system helps these systems run smoothly.

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Supports Learning and Memory

You use your brain to think, learn, and remember things. A healthy nervous system makes it easier to focus and solve problems.

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Affects How You Feel

Your nervous system helps you process every emotion. Taking care of it helps you feel more balanced and less reactive to stressors.

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Helps Your Body Grow and Heal

Your nervous system plays a big role in how your body changes and repairs itself.

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Regulation is Transformative

Stress is part of life. Nervous System regulation completely changes how it affects you

How the Calm+ System Works

The Calm+ System doesn’t just help you feel better for a little while. It helps you retrain your nervous system so your body learns to stay calm, steady, and strong—on its own.

How the Calm+ System Works

The Calm+ System doesn’t just help you feel better for a little while. It helps you retrain your nervous system so your body learns to stay calm, steady, and strong—on its own.

Therapists Love the Calm+ System

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“Mental wellbeing doesn’t begin and end in a therapist’s office. It’s something we build — moment by moment — in the real world, all day, every day. With over a decade of experience supporting individuals and families navigating anxiety, depression, PTSD, ADHD, and autism, I’ve seen firsthand how crucial it is to have consistent, accessible support beyond the clinical setting.

The 75 Calm program offers just that — practical tools, comforting routines, and everyday structure to support people in managing life’s challenges with more steadiness and care.

Lesley Broff, Licensed Clinical Social Worker, MSW

SAVE $20 + FREE SHIPPING with code 75CALM

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Therapists Love The Calm+ System

“Mental wellbeing doesn’t begin and end in a therapist’s office. It’s something we build — moment by moment — in the real world, all day, every day. With over a decade of experience supporting individuals and families navigating anxiety, depression, PTSD, ADHD, and autism, I’ve seen firsthand how crucial it is to have consistent, accessible support beyond the clinical setting.


The Calm+ program offers just that — practical tools, comforting routines, and everyday structure to support people in managing life’s challenges with more steadiness and care.

Lesley Broff, Licensed Clinical Social Worker, MSW

Therapists Love the Calm+ System

Person with glasses and short hair smiling indoors.

“Mental wellbeing doesn’t begin and end in a therapist’s office. It’s something we build — moment by moment — in the real world, all day, every day. With over a decade of experience supporting individuals and families navigating anxiety, depression, PTSD, ADHD, and autism, I’ve seen firsthand how crucial it is to have consistent, accessible support beyond the clinical setting.

The 75 Calm program offers just that — practical tools, comforting routines, and everyday structure to support people in managing life’s challenges with more steadiness and care.

Lesley Broff, Licensed Clinical Social Worker, MSW

The Calm+ Kit
The Calm+ Kit
The Calm+ Kit
The Calm+ Kit
The Calm+ Kit
sound machine in babys room
Terracotta keep calm diffuser on bed side table with crystal lamp and fern plant
The Calm+ Kit
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The Calm+ Kit
Keep calm diffuser in snow next to window
The Calm+ Kit
The Calm+ Kit
The Calm+ Kit
The Calm+ Kit

4.94

The Calm+ Kit

Calm is the entry point. Regulation is the transformation.
Retrain how your body handles stress so you feel calm, sleep deeply, and stay steady—every day.
Science-backed tools. No guesswork. Real relief. Lasting change.

What you'll get:

1x Percy, The 3 Lb. Hug Bear ($58 value)

1x Keep Calm Diffuser in Snow or Terracotta ($64 value)

1x Sound Asleep Sound Machine ($39 value)

75 Calm program ($39 value)

✅ Ease the anxiety
✅ End the spiraling
Fall asleep faster and stay asleep

YOUR PRICE:

$149

$200

Select your Keep Calm Diffuser color:

In stock, ships FREE tomorrow

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Percy's Promise: Love him or return him in 30 days for a refund

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Spend $99+ get free ground shipping

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Every order gives back to kids in foster care

Icon of a box with arrows and text '30-Day Returns.'

Percy's Promise: Love it or return it in 30 days for a refund

Icon of a truck with 'Free Shipping' text in a circle.

Spend $99+, 
get free ground shipping

Blue heart icon inside a circle on a white background.

Every order gives back to kids in foster care

"Percy has a great weight to him. I’m an adult but suffer with extreme anxiety. I hold him or simply rub his ear and it ends what was the beginning of a panic attack. I love this guy and highly recommend him! ❤️"

-Sarah W.

The Calm+ System is for you if...

1

You have tried meditation and you're still stressed

2

You feel stuck on auto-pilot, going through the motions of daily life

3

You constantly feel on the verge of tears

4

Falling asleep naturally feels near impossible

4

You're easily triggered even though you've been in therapy for some time

"This isn’t about becoming a better version of yourself.
It’s about coming back to who you already are — underneath the stress.”

An illustrated black and white American flag waving.

Friendly U.S.-based customer service

Icon of a delivery truck with speed lines.

Free shipping on orders $99+

Outline of a black heart symbol on a white background.

Every order helps kids in foster care

Line drawing of a woman's face with sparkling effects, symbolizing clean and glowing skin.

Woman owned & run

Box with recycling arrows icon indicating returns or recycling process.

Orders processed in 24 hours

Regulation Beats Relaxation.
Every Time.

You can journal, meditate, or book a weekend away—but if your nervous system isn’t regulated, you’re only managing symptoms, not the source.

We do everything to “de-stress”—except retrain the part of us that actually controls how we respond to stress.

The Calm+ System is your Step Zero—a daily reset for your nervous system that changes how your body handles pressure, overwhelm, and anxiety from the inside out.

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This was built out of lived experience — not theory.

I created the Calm+ System because I needed it too.

Anxiety. ADHD. Burnout. Grief. Insomnia.
I couldn't find anything that helped me consistently — without making me feel like I was failing.

So I created something different:
No rules. No shame. No “start over.”

Just daily, gentle support that works— designed for real life.

You don’t have to figure this out alone.


— Amy, Founder of For the Cubs

Frequently Asked Questions

You’ve tried everything else. Try something that actually supports you.

The tools are simple. The support is gentle. The change? It’s real.

Feel calmer — without needing a full routine
Just a few minutes a day helps you shift your state, not your whole schedule.

Turn emotional spirals into soft landings
Percy’s weighted pressure helps ground you when your thoughts start racing.

Less reactivity, more regulation
Support your nervous system so you don’t feel hijacked by stress or overwhelm.

Tools that actually fit your life
No apps. No tracking. No perfection. Just things that help — every day.

Built for the way healing actually happens
Consistent, kind support over time. Not all-or-nothing pressure.

GET $20 OFF + FREE SHIPPING with code 75CALM

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Customer Reviews

Based on 195 reviews
97%
(189)
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(4)
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K
Kris L.
Love our cub stuffy!

Everyone who holds our new furry cub baby LOVES him! We renamed him Oakley, and my grandson is so happy! Even my 22 year-old will hold him while watching TV. 🥰

What great photos! Thank you for sharing. We are so glad Oakley is making himself right at home and providing comfort to all who cuddle him!!

C
CAROL A DORSEY
Great Purchase

Bought Percy for my Grand Daughter. She Loves the little Fellow.
So cute and Huggable.

We are so glad your granddaughter loves Percy! :)

M
Melissa Miller
Beat sleep in years

I’m 46 yrs old and have had horrible sleep for years now, always waking up in the middle of the night. I don’t know what it is but since Percy came I e slept thru the night in deep sleep every night. I recently went on an overnight getaway with my mom and she commented the next day that I didn’t move at ALL the entire night that she took Percy from my arms to see if I would wake up lol … I didn’t. She almost got concerned because she never saw me in such a deep sleep. We laughed. She put Percy back in my arms and I didn’t wake up again until she woke me asking if I wanted breakfast. So yeah, I don’t know what it is but Percy works for me :) love his cute lil self and the sleep he brings me!!!

This brings us so much joy to know Percy is helping you get a good nights rest!! Thank you for sharing!

T
Toni H Murphey

Very sweet idea for Autistic children !

Thank you for the review! :)

K
Kimberly R.

This bear is adorable! He is soft and the weight is perfect!

So glad Percy is perfect for you! This is the best feedback we can get!

*View full return & refund policy here. Enter the unique code to receive 10% off your first order at forthecubs.com. Offer valid for new customers only. Offer expires after 7 days of code creation. Promotional discounts, coupons and free shipping offers may not be combined or used retroactively. No adjustments on previous purchases. Not redeemable for cash. Limited to stock on hand. Discount taken will be pre-tax and does not apply to shipping. Discount applied at time of purchase will be taken off each item returned.

Please note: Claims made by For the Cubs are not medical advice or replace the guidance of a medical professional. These suggestions are offered as additional tools and techniques to help manage stress, anxiety, overwhelm, or panic. Consult a medial professional as needed. Always follow care & use directions provided and ensure appropriate adult supervision is provided to children using Percy based on their age or developmental stage.