Go Beyond Calm.
Become Unbothered.
Get the therapist-approved support system that includes the tools and guidance you need to tackle stress, anxiety, and insomnia.
"I was stressed during the day and struggling to sleep at night. I'm loving the Calm+ System. I'm already noticing a difference."
- Amber
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Friendly U.S.-based customer service
Free shipping on orders $75+
Every order helps kids in foster care
Woman owned & run
Orders processed in 24 hours
Featured in trusted publications:
Here's Why Nervous System Care Matters. A lot.
Your nervous system controls most of what happens in your body. It helps you move, think, feel, and stay healthy. And we do very little to care for it.
Controls Your Movements
Every time you walk, talk, or pick something up, your nervous system is working. Keeping it healthy helps your body move easily and safely.
Keeps Your Body Working Automatically
Breathing, your heartbeat, and digestion all happen without you thinking about them. A strong nervous system helps these systems run smoothly.
Supports Learning and Memory
You use your brain to think, learn, and remember things. A healthy nervous system makes it easier to focus and solve problems.
Affects How You Feel
Your nervous system helps you process every emotion. Taking care of it helps you feel more balanced and less reactive to stressors.
Helps Your Body Grow and Heal
Your nervous system plays a big role in how your body changes and repairs itself.
Regulation is Transformative
Stress is part of life. Nervous System regulation completely changes how it affects you
How the Calm+ System Works
The Calm+ System doesn’t just help you feel better for a little while. It helps you retrain your nervous system so your body learns to stay calm, steady, and strong—on its own.
How the Calm+ System Works
The Calm+ System doesn’t just help you feel better for a little while. It helps you retrain your nervous system so your body learns to stay calm, steady, and strong—on its own.
Therapists Love the Calm+ System
“Mental wellbeing doesn’t begin and end in a therapist’s office. It’s something we build — moment by moment — in the real world, all day, every day. With over a decade of experience supporting individuals and families navigating anxiety, depression, PTSD, ADHD, and autism, I’ve seen firsthand how crucial it is to have consistent, accessible support beyond the clinical setting.
The 75 Calm program offers just that — practical tools, comforting routines, and everyday structure to support people in managing life’s challenges with more steadiness and care.”
Lesley Broff, Licensed Clinical Social Worker, MSW
SAVE $20 + FREE SHIPPING with code 75CALM
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Therapists Love The Calm+ System
“Mental wellbeing doesn’t begin and end in a therapist’s office. It’s something we build — moment by moment — in the real world, all day, every day. With over a decade of experience supporting individuals and families navigating anxiety, depression, PTSD, ADHD, and autism, I’ve seen firsthand how crucial it is to have consistent, accessible support beyond the clinical setting.
The Calm+ program offers just that — practical tools, comforting routines, and everyday structure to support people in managing life’s challenges with more steadiness and care.”
Lesley Broff, Licensed Clinical Social Worker, MSW
Therapists Love the Calm+ System
“Mental wellbeing doesn’t begin and end in a therapist’s office. It’s something we build — moment by moment — in the real world, all day, every day. With over a decade of experience supporting individuals and families navigating anxiety, depression, PTSD, ADHD, and autism, I’ve seen firsthand how crucial it is to have consistent, accessible support beyond the clinical setting.
The 75 Calm program offers just that — practical tools, comforting routines, and everyday structure to support people in managing life’s challenges with more steadiness and care.”
Lesley Broff, Licensed Clinical Social Worker, MSW
4.94
The Calm+ Kit
Calm is the entry point. Regulation is the transformation.
Retrain how your body handles stress so you feel calm, sleep deeply, and stay steady—every day.
Science-backed tools. No guesswork. Real relief. Lasting change.
What you'll get:
1x Percy, The 3 Lb. Hug Bear ($58 value)
1x Keep Calm Diffuser in Snow or Terracotta ($64 value)
1x Sound Asleep Sound Machine ($39 value)
75 Calm program ($39 value)
✅ Ease the anxiety
✅ End the spiraling
✅ Fall asleep faster and stay asleep
YOUR PRICE:
$200
Select your Keep Calm Diffuser color:
In stock, ships FREE tomorrow
Percy's Promise: Love him or return him in 30 days for a refund
Spend $99+ get free ground shipping
Every order gives back to kids in foster care
Percy's Promise: Love it or return it in 30 days for a refund
Spend $99+,
get free ground shipping
Every order gives back to kids in foster care
Specs
Percy, the 3 Lb. Hug Bear: Weighs 3.08 lb, 15" H x 11" W, Materials: Outer = Polyester, Inner fill = hypoallergenic polyfil + clay beads (weights), comes with 1x Percy, 1x user guide, 1x cotton gift bag
Keep Calm Diffuser: 7" H x 3.5" W, 160 ml capacity, 8hr run time, comes with 1x Keep Calm Diffuser, 1x power cord, 1x measuring cup, 1x user guide, and 1x remote
Sound Asleep Sound Machine: 3.22" D x 5.43" W x 4.33" H; 1.1 lb, 28 sounds to suit every preference, dimmable night light, comes with 1x sound machine, power cord, instruction guid, and cotton carry bag
Suitable for modified use for all ages with adult supervision
Shipping & Returns
Your order will be processed in 24 hours and ships from Austin, TX.
The 75 Calm Bundle includes free ground shipping!
We offer flat rate standard shipping for $9.95 for orders under $99.
Don't love the 75 Calm Bundle? No hard feelings! Return for free within 30 days for a full refund! For more information, click here.
"Percy has a great weight to him. I’m an adult but suffer with extreme anxiety. I hold him or simply rub his ear and it ends what was the beginning of a panic attack. I love this guy and highly recommend him! ❤️"
-Sarah W.
The Calm+ System is for you if...
1
You have tried meditation and you're still stressed
2
You feel stuck on auto-pilot, going through the motions of daily life
3
You constantly feel on the verge of tears
4
Falling asleep naturally feels near impossible
4
You're easily triggered even though you've been in therapy for some time
"This isn’t about becoming a better version of yourself.
It’s about coming back to who you already are — underneath the stress.”
Friendly U.S.-based customer service
Free shipping on orders $99+
Every order helps kids in foster care
Woman owned & run
Orders processed in 24 hours
Regulation Beats Relaxation.
Every Time.
You can journal, meditate, or book a weekend away—but if your nervous system isn’t regulated, you’re only managing symptoms, not the source.
We do everything to “de-stress”—except retrain the part of us that actually controls how we respond to stress.
The Calm+ System is your Step Zero—a daily reset for your nervous system that changes how your body handles pressure, overwhelm, and anxiety from the inside out.
This was built out of lived experience — not theory.
I created the Calm+ System because I needed it too.
Anxiety. ADHD. Burnout. Grief. Insomnia.
I couldn't find anything that helped me consistently — without making me feel like I was failing.
So I created something different:
No rules. No shame. No “start over.”
Just daily, gentle support that works— designed for real life.
You don’t have to figure this out alone.
— Amy, Founder of For the Cubs
Frequently Asked Questions
What if I forget a day?
That’s okay. This isn’t about doing it perfectly — it’s about offering your body gentle, repeated support. Pick up where you left off anytime.
Do I have to buy the bundle to join the program?
Nope. The program is free for anyone. But the tools make it easier to practice nervous system regulation throughout your day.
Is this a replacement for therapy
Not at all. 75 Calm is designed to be a supportive addition to whatever mental health care you’re already receiving. Please do not stop any treatments or medications without medical guidance and supervision.
Why does the bundle cost $167?
Because these are high-quality tools — designed to last, not collect dust. Think of it as a calm kit you’ll use every day for years to come. Use code 75CALM to get $20 off your bundle!
Does The 75 Calm Bundle come with a warranty?
Yes! With anything you order from For the Cubs, The 75 Calm Bundle comes with Percy's Promise. If you don't love The 75 Calm Bundle, just return your order for free within 30 days for a full refund.
When will The 75 Calm Bundle be delivered?
We do everything we can to get Percy to you as quickly as possible and process orders every day. You'll be sent a shipping confirmation once your order has been fulfilled so you can track it.
What age is Percy suitable for?
Percy is suitable for ages 0+. However, we ALWAYS recommend Percy is used under adult supervision and with common sense. Common sense includes but is not limited to: Never leaving Percy in a crib with a sleeping baby/toddler or placing Percy on a child that cannot lift Percy on their own.
Percy's intended use is for hugs and snuggles only. Percy should not be thrown at people, other objects, or in the air. This may limit Percy's durability.
The 75 Calm Bundle is suitable for ages 0+. However, we ALWAYS recommend The 75 Calm Bundle is used under adult supervision/by an adult and with common sense.
Common sense includes but is not limited to: Never leaving Percy in a crib with a sleeping baby/toddler or placing Percy on a child that cannot lift Percy on their own. Percy's intended use is for hugs and snuggles only. Percy should not be thrown at people, other objects, or in the air. This may limit Percy's durability.
How big is Percy?
Percy is 15 inches tall and 11 inches at his widest point.
How do I heat Percy?
Place dry, room temperature Percy on his back with all paws folded on top of his body, into a clean microwave.
NOTE: If your Percy wears a bow tie, remove this first before heating!
Heat in 15 second bursts and check temperature.
Heat for no more than 90 seconds total. Longer warming times may cause outer fabric to ignite.
Beads may continue warming after being removed from microwave.
Only adults should heat Percy.
How do I clean Percy?
Spot clean Percy with a soft cloth, warm water and mild soap. Allow to dry completely before use.
How do I cool Percy?
Place Percy in a clean ziplock bag. Pop him in the freezer until cold.
What type of filling is used in Percy?
Percy's weight is made of natural clay beads that are unscented. The other type of filling that's used in Percy to make him so cuddly is called polyfil and found in most stuffed toys.
Are there any allergens in Percy's stuffing?
Percy's interior filling is hypoallergenic.
Is Percy durable for extended use?
Yes, if you follow the care & use guide provided, you'll get to enjoy Percy for a long time! We use premium fur and double seam stitching on his body so he can give lots and lots of hugs!
Is Percy scented?
Percy is not scented. If you'd like to add scent, we suggest placing essential oils under his arms and tail.
Does the Keep Calm Diffuser come with a remote?
Yes, it comes with a remote.
Why do you help kids in foster care and not another cause?
Our founder is a foster mom and has seen first hand, the importance of helping kids in foster care feel a sense of belonging when everything in their life feels so uncertain for them.
While we can't fix the system, helping kids in foster care know there are people out there that want to support them in some small way can make a really big difference.
How do you help kids in foster care?
We've teamed up with One Simple Wish to support kids in foster care. Every quarter our founder grants wishes on our customers behalf on the One Simple Wish platform. Each customer will get an update on how their order made a difference by sharing the wishes that were granted.
You’ve tried everything else. Try something that actually supports you.
The tools are simple. The support is gentle. The change? It’s real.
Feel calmer — without needing a full routine
Just a few minutes a day helps you shift your state, not your whole schedule.
Turn emotional spirals into soft landings
Percy’s weighted pressure helps ground you when your thoughts start racing.
Less reactivity, more regulation
Support your nervous system so you don’t feel hijacked by stress or overwhelm.
Tools that actually fit your life
No apps. No tracking. No perfection. Just things that help — every day.
Built for the way healing actually happens
Consistent, kind support over time. Not all-or-nothing pressure.
GET $20 OFF + FREE SHIPPING with code 75CALM
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*View full return & refund policy here. Enter the unique code to receive 10% off your first order at forthecubs.com. Offer valid for new customers only. Offer expires after 7 days of code creation. Promotional discounts, coupons and free shipping offers may not be combined or used retroactively. No adjustments on previous purchases. Not redeemable for cash. Limited to stock on hand. Discount taken will be pre-tax and does not apply to shipping. Discount applied at time of purchase will be taken off each item returned.
Please note: Claims made by For the Cubs are not medical advice or replace the guidance of a medical professional. These suggestions are offered as additional tools and techniques to help manage stress, anxiety, overwhelm, or panic. Consult a medial professional as needed. Always follow care & use directions provided and ensure appropriate adult supervision is provided to children using Percy based on their age or developmental stage.