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Person hugging a plush teddy bear with glasses and a heart-shaped nose.

CALMS ANXIETY

SOOTHES STRESS

SENSORY INPUT FOR ADHD & AUTISM

PROMOTES BETTER SLEEP

PROMOTES BETTER REST

FEEL BETTER

DESIGNED FOR REAL LIFE

PERFECT GIFT

SENSORY INPUT FOR ADHD & AUTISM

SOOTHES STRESS

CALMS ANXIETY

SOOTHES STRESS

SENSORY INPUT FOR ADHD & AUTISM

PROMOTES BETTER SLEEP

PROMOTES BETTER REST

FEEL BETTER

DESIGNED FOR REAL LIFE

PERFECT GIFT

SENSORY INPUT FOR ADHD & AUTISM

SOOTHES STRESS

Find more comfort every day

GET STARTED

CALMS ANXIETY

SOOTHES STRESS

SENSORY INPUT FOR ADHD & AUTISM

PROMOTES BETTER SLEEP

PROMOTES BETTER REST

FEEL BETTER

DESIGNED FOR REAL LIFE

PERFECT GIFT

SENSORY INPUT FOR ADHD & AUTISM

SOOTHES STRESS

CALMS ANXIETY

SOOTHES STRESS

SENSORY INPUT FOR ADHD & AUTISM

PROMOTES BETTER SLEEP

PROMOTES BETTER REST

FEEL BETTER

DESIGNED FOR REAL LIFE

PERFECT GIFT

SENSORY INPUT FOR ADHD & AUTISM

SOOTHES STRESS

FEATURED IN:

Black text logo reading 'GOOD HOUSEKEEPING' on a white background.
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Logo with the text 'SHE FINDS' in bold, uppercase letters.
The Bump logo in navy blue text.
Logo of Today's Parent in bold black font.
Teal text logo of 'DAILY MOM' on transparent background.
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Friendly U.S.-based customer service

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Free shipping on orders $75+

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Every order helps kids in foster care

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Woman owned & run

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Orders processed in 24 hours

Featured in:

A skateboarder performs a trick on a concrete structure in an urban area.

Featured in:

'Motherly logo in black text on a transparent background.'

Featured in:

Logo with 'SHE FINDS' in bold, stylized text.

Featured in:

Navy blue text logo reading 'the BUMP.'

Featured in:

Teal text logo reading 'DAILY MOM' on a white background.

FEATURED IN:

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Real customers. Really positive reviews.

Debra M. says:

"I highly recommend this bear for any child as well as an adult. I myself as an adult love this bear. He is very well made and the customer service is outstanding. I will be ordering from this shop again. And as an added bonus, the purchase also helps kids in foster care so hurry and order your bear."

Verified Buyer

Sandy says:

"I purchased Percy to be a buddy to cuddle with when our granddaughter is feeling frustrated, tired, sad, or just needs a minute. We both spent time with Percy this weekend 😊 He is already loved very much!"

Verified Buyer

Jennifer says:

"He is wonderful. Our family is going through a lot right now and he helps me sleep. I am a grown up, but I just needed some added comfort. ♥️"

Verified Buyer

Fitchlindi says:

"I just ordered Percy for my 6 year old grandson Bo that has nystagmus pretty bad and wears glasses. His birthday is next month and this will be one of his gifts 🎁. Of course his Nannan, which is me, needed one too."

Verified Buyer

Coloradoshanny says:

"I surprised my sister with Percy, and she was delighted! He’s soft and cute and very well made. Very high quality! Highly recommend!"

Verified Buyer

Ashley says:

"Such a cute, well made product. Heats in the microwave and holds heat well. Great size! Bigger than the average microwavable plush. So glad i bought him!"

Verified Buyer

Jude says:

"It was gifted to my 13 yr old grandson who is high functioning autistic with extreme anxiety. He immediately fell in love with this bear and it is already proving to be an amazing anti anxiety tool!"

Verified Buyer

Debra M. says:

"I highly recommend this bear for any child as well as an adult. I myself as an adult love this bear. He is very well made and the customer service is outstanding. I will be ordering from this shop again. And as an added bonus, the purchase also helps kids in foster care so hurry and order your bear."

Verified Buyer

Sandy says:

"I purchased Percy to be a buddy to cuddle with when our granddaughter is feeling frustrated, tired, sad, or just needs a minute. We both spent time with Percy this weekend 😊 He is already loved very much!"

Verified Buyer

Jennifer says:

"He is wonderful. Our family is going through a lot right now and he helps me sleep. I am a grown up, but I just needed some added comfort. ♥️"

Verified Buyer

Fitchlindi says:

"I just ordered Percy for my 6 year old grandson Bo that has nystagmus pretty bad and wears glasses. His birthday is next month and this will be one of his gifts 🎁. Of course his Nannan, which is me, needed one too."

Verified Buyer

Coloradoshanny says:

"I surprised my sister with Percy, and she was delighted! He’s soft and cute and very well made. Very high quality! Highly recommend!"

Verified Buyer

Ashley says:

"Such a cute, well made product. Heats in the microwave and holds heat well. Great size! Bigger than the average microwavable plush. So glad i bought him!"

Verified Buyer

Jude says:

"It was gifted to my 13 yr old grandson who is high functioning autistic with extreme anxiety. He immediately fell in love with this bear and it is already proving to be an amazing anti anxiety tool!"

Verified Buyer

Debra M. says:

"I highly recommend this bear for any child as well as an adult. I myself as an adult love this bear. He is very well made and the customer service is outstanding. I will be ordering from this shop again. And as an added bonus, the purchase also helps kids in foster care so hurry and order your bear."

Verified Buyer

Sandy says:

"I purchased Percy to be a buddy to cuddle with when our granddaughter is feeling frustrated, tired, sad, or just needs a minute. We both spent time with Percy this weekend 😊 He is already loved very much!"

Verified Buyer

Jennifer says:

"He is wonderful. Our family is going through a lot right now and he helps me sleep. I am a grown up, but I just needed some added comfort. ♥️"

Verified Buyer

Fitchlindi says:

"I just ordered Percy for my 6 year old grandson Bo that has nystagmus pretty bad and wears glasses. His birthday is next month and this will be one of his gifts 🎁. Of course his Nannan, which is me, needed one too."

Verified Buyer

Coloradoshanny says:

"I surprised my sister with Percy, and she was delighted! He’s soft and cute and very well made. Very high quality! Highly recommend!"

Verified Buyer

Ashley says:

"Such a cute, well made product. Heats in the microwave and holds heat well. Great size! Bigger than the average microwavable plush. So glad i bought him!"

Verified Buyer

Jude says:

"It was gifted to my 13 yr old grandson who is high functioning autistic with extreme anxiety. He immediately fell in love with this bear and it is already proving to be an amazing anti anxiety tool!"

Verified Buyer

Debra M. says:

"I highly recommend this bear for any child as well as an adult. I myself as an adult love this bear. He is very well made and the customer service is outstanding. I will be ordering from this shop again. And as an added bonus, the purchase also helps kids in foster care so hurry and order your bear."

Verified Buyer

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The Stay-Put Set in Oat
$39.00

The Stay-Put Set has it all and grows with your little one! This is the perfect way to start solids and continue to adapt with their mealtime preferences. Whether it's for your little one's new feed adventures, or for a new baby gift, this is a beautiful, durable set that every parent will love because everything is dishwasher safe.

The Stay-Put Set includes:

1x Ready, Steady Pre-spoon Set in Oat
1x Ready, Steady Toddler Silverware Set in Oat
1x Stay Put Plate in Oat
1x Stay Put Bowl in Oat
2x Catch All Bib in Oat
1x Anywhere Snack Pouch
1x Cotton Gift Bag

Default Title
Cloud Muslin Quilt
$14.50
This super soft lightweight organic cotton quilt will be a household favorite. One blanket, endless uses. Go ahead and stock up for your littles, and buy a couple for your best friend too!

Comes with:

  • 1x Cloud Muslin Quilt
  • 1x Cotton Storage Bag
    Stay-Put Bowl
    $6.00


    Make mealtimes a breeze with the Stay-Put Bowl. Crafted from food-grade silicone and BPA-free, this bowl features a timeless, modern design that will fit right in to your home. Plus, the suction base means no more spills or slippin' around!

    Comes with:

    • 1x Stay Put Bowl
    • 1x Cotton Storage Bag
    Slate
    Oat
    Blush
    Stay-Put Plate with Removable Dividers
    $9.00


    Calling all parents that need dinnerware that adapts when their cubs' mealtime needs change! Crafted from food-grade silicone and BPA-free, this multi-use plate comes with three removable sections, to serve up food for the pickiest of eaters. 

    Comes with:

    • 1x Stay Put Plate with 3x removable dividers
    • 1x Cotton storage bag
    Slate
    Oat
    Blush
    Person holding a teddy bear, smiling softly.

    This was built out of lived experience — not theory.

    I created For the Cubs and 75 Calm because I needed it too.

    Anxiety. ADHD. Burnout. Grief. Insomnia. I experienced it all.
    I couldn't find a brand that helped me consistently find more comfort every day— without making me feel like I was failing.

    So I created something different:
    No rules. No shame. No judgement. No “start over.”

    Just daily, gentle support and well-made products — designed for real life.

    You don’t have to figure this out alone.


    — Amy, Founder of For the Cubs

    LEARN MORE